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Hello. I was inspired by the Labatt Blue "Better Ex" commercial. It was a fun 30 seconds with no explanation or follow-up. I decided to create a place where beers like that were real. The characters are an homage to YAWYW, as drinking-age college students. I also enlisted the aid of ChatGPT for this, which I found to be an interesting collaborator that was fun to bounce "what ifs" off and see what happened.
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