Russ, the owner of the sexy lingerie shop, stared out the window. He couldn't believe his eyes. That woman that was protesting. She fired something at one of his potential customers, turning her into a version of herself. A total prude, like the rest of the protesters. This wasn't possible, was it? This had to be a dream. Or a nightmare. Just imagine how much money he was gonna lose if that woman took all his customers.
Given his feelings, it wasn't surprising that he said "I wish ..."
(And since the orb was still nearby, that wish was going to get granted.)