So I ended up finding the rails code to be too much for what I was trying to do. Now I'm going to concentrate on making the existing code work with different skins. Like one that emulates the current site for users who don't like change. ;)
Enterthemall.com/ecstory
is the current test beta site and I'm gonna try and fix existing bugs as I fix layout issues.
I won't have any planned downtime for the near future for it.
Yes. The bootstrap ui is over used. I'll try and strip out the cliche bits and use the layout responsive code mainly.