At Gleensdale high, a strange curse had been casted on the student body. Nobody knows of this curse, and if they did they'd know much less of where it came from, be it witches, fairies, spirits or hexes and whispers of dark gods from beyond the veil. Whenever this curse activated, anytime anybody commented on another their existence would fuse. It might be an insult from a bully, a compliment from an admirer, or even a stray jealous wording from afar. Whatever the case, it would cause the utterer and their existence to become absolutely absorbed into them, a new individual composed of the two combined into them. They 99% of the time will not remember their former existence, and although blimps in reality may allow friends, relatives and locals to catch glimpses of realities proper course, time would always predetermine that they'd be assimilated into their new existence.
In a nutshell, if you speak of another you become them, and them you as one being, a completely new composite of the two.
