The bottles shipped across the country to salons in every state, every mall. At first stylists were wary of it. Then they used it. The stylists rose out of their basins with new totally stepfordized hair, full of body and face totally made up all ready.
Pixie cuts and bobcuts and anything shorter than shoulder length vanished form their styles quickly and any of their coworkers who resisted were given sample sprays of the hairspray. Overnight the entire salon population of the US found themselves getting ready in the morning with a quick Stepford hair spray and dressing in a feminine dress white heels and suntan pantyhose for work.
Any male stylists were converted into women becoming wives as well as in this new Stepford world men weren't stylists.