(Inspired by something I saw on another site)
Playboy, one of the most recognizable brands in the world of adult entertainment where only the most gorgeous of women pose in their magazines and work in their clubs as Bunnies and Playmates.
Most people just assume that Playboy just hires the most beautiful women they can find but in reality, these women aren't found, they're created.
Every once in awhile there will be a big Playboy event like a club opening, a party, a cruise, etc... and they need Playmates that posed in the magazine to appear to drive business. And when these events happen there is a special option where you can upgrade your pass to get The Ultimate Playboy Experience that permanently transforms the recipient into a Playboy Playmate and reality will shift to where they had always been a Playmate and ended up becoming either a Playmate of the Month or Year(depending on what months/years haven't been taken yet)and is working that event as a Bunny. This is all spelled out in the agreement when they purchase the passes but of course no one reads that because if they did, few people would sign up.
And it just so happens that Playboy is having a big event coming up and need to create some new Playmates to work it.