A quick bit of checking out by his parents
2 and 3. They're shocked and scared about what happened to their son and try to figure out just how they're going to adjust with him being a full grown woman. They then finally notice the air plug and it's right at that moment when he starts his change into a blow up doll.
It's part of the magic
Only his parents and the shopkeeper since they saw him before he completed his change
She tries but finds that the magic won't allow interference

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